Smart Home Systems

Home Improvement

Smart Home Defined: Setting the Industry Standard

Leading the industry again! Coldwell Banker teamed up with CNET to define "smart home." Setting the standard for labeling a home as "smart".
As demand has surged for connected home products, “smart home” can no longer be just a buzzword. Coldwell Banker has teamed up with technology juggernaut CNET to create a smart home definition that is easy to understand and representative of the best smart home technology.

A smart home is a home that is equipped with network-connected products (aka "smart products," connected via Wi-Fi, Bluetooth or similar protocols) for controlling, automating and optimizing functions such as temperature, lighting, security, safety or entertainment, either remotely by a phone, tablet, computer or a separate system within the home itself.

The property must have a smart security feature that either controls access or monitors the property or a smart temperature feature, in addition to a reliable internet connection.  It must also include at least two additional features from this list:

*Lighting (smart light bulbs and lighting systems)

*Safety (smart fire/carbon monoxide detectors and nightlights)

*Entertainment (smart TVs and TV streaming services)

*Appliances (smart refrigerators and smart washer/dryers)

*Heating/Cooling (smart HVAC system, smart fans or vents)

*Outdoors (smart plant sensors and watering systems)

*Security (smart locks, smart alarm systems or cameras)

*Temperature (smart thermostats) 

This is another game-changer from Coldwell Banker.  Once a listing qualifies based on the requirements above, an affiliated agent can simply add “smart home” in their property description and potential clients searching for homes will know that listing is “smart”. 


More than half (54 percent) of homeowners agreed that they would purchase / install smart home technology in their home if they knew it would make the home sell faster. *Of those who agreed:*
65 percent said they would spend $1,500 or more
On average, respondents were willing to spend $3,215
71 percent of Americans  want a move-in ready home**Of those, 57 percent would consider an older home updated if it had smart home technology**
If faced with two homes and one was smart and the other was not, nearly two in three people who want a move-in ready home would opt for the smart home (63 percent).

The smart home trend is here to stay. 


Contact me today to learn about our Smart Home Staging Kit. This kit will save you money and position your home above others.


Lana Brown, REALTOR





Learning Public Relations Updated on December 11, 2017 Sam Shalom

*Coldwell Banker Smart Home Marketplace Consumer Survey – Jan 2016
**Coldwell Banker Smart Home Survey with Parks Associates – August 2016